APA (7th ed.) Citation

Cummins, J. (1989). Sales promotion: How to create and implement campaigns that really work. Kogan page.

Chicago Style (17th ed.) Citation

Cummins, Julian. Sales Promotion: How to Create and Implement Campaigns That Really Work. London: Kogan page, 1989.

MLA (9th ed.) Citation

Cummins, Julian. Sales Promotion: How to Create and Implement Campaigns That Really Work. Kogan page, 1989.

Warning: These citations may not always be 100% accurate.