Principles of advertising & IMC
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
c2005
|
| Edition: | 2nd ed. (Int. ed.) |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000008779 | ||
| 008 | 061106 nyu eng | ||
| 020 | |a 0071111182 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .D846 2005 |
| 100 | 1 | |a Duncan, Tom |q (Thomas R.) |e author | |
| 245 | 1 | 0 | |a Principles of advertising & IMC |c Tom Duncan |
| 250 | |a 2nd ed. (Int. ed.) | ||
| 260 | 2 | |a New York |b McGraw-Hill/Irwin |c c2005 | |
| 300 | |a vii, 774 p. |b ill. (some col.) |c 29 cm | ||
| 650 | 0 | |a Brand name products |x Marketing |x Management | |
| 999 | |a 1000105852 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||