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| 001 |
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20070321093000.0 |
| 008 |
061106 nyu eng |
| 020 |
|
|
|a 0071111182
|
| 090 |
0 |
0 |
|a HF5415.13
|b .D846 2005
|
| 100 |
1 |
|
|a Duncan, Tom [
|q (Thomas R.)] ,
|e author
|
| 245 |
1 |
0 |
|a Principles of advertising & IMC
|c Tom Duncan
|
| 250 |
|
|
|a 2nd ed. (Int. ed.)
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill/Irwin ,
|c c2005
|
| 300 |
|
|
|a vii, 774 p. :
|b ill. (some col.) ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Brand name products
|x Marketing
|x Management
|
| 999 |
|
|
|a 1000105852
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|