Principles of advertising & IMC
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2005
|
| Edition: | 2nd ed. (Int. ed.) |
| Subjects: |
| Physical Description: | vii, 774 p. : ill. (some col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071111182 |