Principles of advertising & IMC
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
c2005
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| Edition: | 2nd ed. (Int. ed.) |
| Subjects: |
| Physical Description: | vii, 774 p. ill. (some col.) 29 cm |
|---|---|
| ISBN: | 0071111182 |