APA (7th ed.) Citation

Duncan, T. (2005). Principles of advertising & IMC (2nd ed. (Int. ed.).). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. (Int. ed.). New York: McGraw-Hill/Irwin, 2005.

MLA (9th ed.) Citation

Duncan, Tom. Principles of Advertising & IMC. 2nd ed. (Int. ed.). McGraw-Hill/Irwin, 2005.