APA (7th ed.) Citation

Hiserodt, D. D., & Dorr, E. L. (1978). Humans relations in marketing (2nd ed.). Gregg/McGraw-Hill.

Chicago Style (17th ed.) Citation

Hiserodt, Donald D., and Eugene L. Dorr. Humans Relations in Marketing. 2nd ed. New York: Gregg/McGraw-Hill, 1978.

MLA (9th ed.) Citation

Hiserodt, Donald D., and Eugene L. Dorr. Humans Relations in Marketing. 2nd ed. Gregg/McGraw-Hill, 1978.