Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement

Bibliographic Details
Main Author: Frazer-Robinson, John (Author)
Format: Book
Published: London : Kogan Page , 1997
Subjects:

MARC

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090 0 0 |a HF5415   |b .F7 1997 
100 0 |a Frazer-Robinson, John ,   |e author 
245 0 0 |a Customer-driven marketing :   |b the ideal way to increased profits through marketing, sales and service improvement   |c John Frazer-Robinson 
260 2 |a London :   |b Kogan Page ,   |c 1997 
300 |a 368 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliography (p. 359-360) and index 
650 0 |a Marketing 
999 |a 1000079514   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus