Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
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| Format: | Book |
| Published: |
London :
Kogan Page ,
1997
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| Subjects: |
| Physical Description: | 368 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliography (p. 359-360) and index |
| ISBN: | 0749424184 |