Strategic marketing management cases

Bibliographic Details
Main Authors: Cravens, David W. (Author), Crittenden, Victoria Lynn (Author), Lamb, Charles W. (Author)
Format: Book
Published: Chicago Irwin 1996
Edition:5th ed.
Series:The Irwin series in marketing
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 C6944 1996
Accession Item Category Format Status Notes
1000065609 OPEN SHELF (30 DAYS) Book Available