|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000007891 |
| 008 |
021119n |
| 020 |
|
|
|a 0256136890
|
| 090 |
0 |
0 |
|a HF5415
|b .C6944 1996
|
| 100 |
0 |
|
|a Cravens, David W.
|e author
|
| 245 |
0 |
0 |
|a Strategic marketing management cases
|c David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
|
| 250 |
|
|
|a 5th ed.
|
| 260 |
2 |
|
|a Chicago
|b Irwin
|c 1996
|
| 300 |
|
|
|a xvi, 715 p. ;
|c 24 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|
| 700 |
0 |
|
|a Crittenden, Victoria Lynn
|e author
|
| 700 |
0 |
|
|a Lamb, Charles W.
|e author
|
| 999 |
|
|
|a 1000065609
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|