Strategic marketing management cases
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Chicago
Irwin
1996
|
| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Physical Description: | xvi, 715 p. ; 24 cm. |
|---|---|
| ISBN: | 0256136890 |