APA (7th ed.) Citation

Cravens, D. W., Crittenden, V. L., & Lamb, C. W. (1996). Strategic marketing management cases (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., Victoria Lynn Crittenden, and Charles W. Lamb. Strategic Marketing Management Cases. 5th ed. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Cravens, David W., et al. Strategic Marketing Management Cases. 5th ed. Irwin, 1996.