Microeconomics and behavior

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Microeconomics and behavior

Bibliographic Details
Main Author:	Frank, Robert H. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill Irwin , c2006
Edition:	6th ed
Subjects:	Consumer behavior Consumer behavior > Examinations, questions, etc. Economic man Economic man > Examinations, questions, etc. Microeconomics Microeconomics > Examinations, questions, etc. Self-interest Self-interest > Examinations, questions, etc.

Table of Contents:

1. Thinking like an economist
2. Supply and demand
3. Rational consumer choice
4. Individual and market demand
5. Applications of rational choice and demand theories
6. The economics of information and choice under uncertainty
7. Explaining tastes: the importance of altruism and other nonegoistic behavior
8. Cognitive limitations and consumer behavior
9. Production
10. Costs
11. Perfect competition
12. Monopoly
13. Imperfect competiton : a game-theoretic approach
14. Labor
15. Capital
16. General equilibrium and market efficiency
17. Externalities, property rights, and the Coase theorem
18. Government