MARC

LEADER 00000cam a2200000 7i4500
001 0000006954
005 20210201093000.0
008 061022s2006 nyua x eng
020 |a 0072977450 (pbk.) 
090 0 0 |a HB171.5   |b .F733 2006 
100 1 |a Frank, Robert H. ,   |e author 
245 1 0 |a Microeconomics and behavior   |c Robert H. Frank 
250 |a 6th ed 
260 2 |a New York :   |b McGraw-Hill Irwin ,   |c c2006 
300 |a xxvii, 692 p. :   |b ill. ;   |c 26 cm. 
500 |a Various multi-media instructional materials are available to supplement the text 
504 |a Includes bibliographical references and index 
505 1 |a 1. Thinking like an economist -- 2. Supply and demand -- 3. Rational consumer choice -- 4. Individual and market demand -- 5. Applications of rational choice and demand theories -- 6. The economics of information and choice under uncertainty -- 7. Explaining tastes: the importance of altruism and other nonegoistic behavior -- 8. Cognitive limitations and consumer behavior -- 9. Production -- 10. Costs -- 11. Perfect competition -- 12. Monopoly -- 13. Imperfect competiton : a game-theoretic approach -- 14. Labor -- 15. Capital -- 16. General equilibrium and market efficiency -- 17. Externalities, property rights, and the Coase theorem -- 18. Government 
650 0 |a Consumer behavior 
650 0 |a Consumer behavior   |x Examinations, questions, etc. 
650 0 |a Economic man 
650 0 |a Economic man   |x Examinations, questions, etc. 
650 0 |a Microeconomics 
650 0 |a Microeconomics   |x Examinations, questions, etc. 
650 0 |a Self-interest 
650 0 |a Self-interest   |x Examinations, questions, etc. 
999 |a 1000105690   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000106319   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000107652   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000108567   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus