APA (7th ed.) Citation

Cooper, D. R., & Schindler, P. S. (2006). Marketing research. McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Cooper, Donald R., and Pamela S. Schindler. Marketing Research. New York: McGraw-Hill/Irwin, 2006.

MLA (9th ed.) Citation

Cooper, Donald R., and Pamela S. Schindler. Marketing Research. McGraw-Hill/Irwin, 2006.