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20060926093000.0 |
| 020 |
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|a 0072863706 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .M3523 2005
|
| 245 |
0 |
0 |
|a Marketing management :
|b a strategic, decision-making approach
|c John W. Mullins ... [et al.]
|
| 250 |
|
|
|a 5th ed
|
| 260 |
2 |
|
|a Boston, Mass :
|b McGraw-Hill ,
|c c2005
|
| 300 |
|
|
|a xxiv, 520 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Mullins, John W. ,
|e author
|
| 999 |
|
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|a 1000105685
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|