Marketing management a strategic, decision-making approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass
McGraw-Hill
c2005
|
| Edition: | 5th ed |
| Subjects: |
MARC
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| 020 | |a 0072863706 (pbk.) | ||
| 090 | 0 | 0 | |a HF5415.13 |b .M3523 2005 |
| 245 | 0 | 0 | |a Marketing management |b a strategic, decision-making approach |c John W. Mullins ... [et al.] |
| 250 | |a 5th ed | ||
| 260 | 2 | |a Boston, Mass |b McGraw-Hill |c c2005 | |
| 300 | |a xxiv, 520 p. |b ill. |c 26 cm | ||
| 650 | 0 | |a Marketing |x Management | |
| 700 | 1 | |a Mullins, John W. |e author | |
| 999 | |a 1000105685 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||