Marketing management : a strategic, decision-making approach
| Main Author: | |
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| Format: | Book |
| Published: |
Boston, Mass :
McGraw-Hill ,
c2005
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| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xxiv, 520 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072863706 (pbk.) |