APA (7th ed.) Citation

Mullins, J. W. (2005). Marketing management: A strategic, decision-making approach (5th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Mullins, John W. Marketing Management: A Strategic, Decision-making Approach. 5th ed. Boston, Mass: McGraw-Hill, 2005.

MLA (9th ed.) Citation

Mullins, John W. Marketing Management: A Strategic, Decision-making Approach. 5th ed. McGraw-Hill, 2005.