Marketing across cultures

Bibliographic Details
Main Authors: Trompenaars, Alfons (Author), Woolliams, Peter (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, England : Capstone , 2004
Series:Culture for business series
Subjects:

MARC

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008 061122 eng
020 |a 1841124710 (pbk.) 
090 0 0 |a HF5414   |b .T76 2004 
100 0 |a Trompenaars, Alfons ,   |e author 
245 1 0 |a Marketing across cultures   |c Fons Trompenaars, Peter Woolliams 
260 2 |a Chichester, West Sussex, England :   |b Capstone ,   |c 2004 
300 |a vi, 353 p. :   |b ill. ;   |c 24 cm. 
440 0 |a Culture for business series 
504 |a Includes bibliographical references (p. 335-340) and index 
650 0 |a Marketing   |x Cross-cultural studies 
700 1 |a Woolliams, Peter ,   |e author 
999 |a 1000105634   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus