Marketing across cultures
Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Chichester, West Sussex, England :
Capstone ,
2004
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Series: | Culture for business series
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Subjects: |
Physical Description: | vi, 353 p. : ill. ; 24 cm. |
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Bibliography: | Includes bibliographical references (p. 335-340) and index |
ISBN: | 1841124710 (pbk.) |