|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000005211 |
| 005 |
20190416.0 |
| 008 |
021118s1998 |
| 020 |
|
|
|a 0471970239
|
| 090 |
0 |
0 |
|a HF5415.1265
|b .R6413 1998
|
| 100 |
0 |
|
|a Rohner, Kurt ,
|d 1954- ,
|e author
|
| 240 |
0 |
0 |
|a Cyber-Marketing
|l [English language]
|
| 245 |
0 |
0 |
|a Marketing in the cyber age :
|b the why, the what and the how
|c Kurt Rohner
|
| 260 |
2 |
|
|a Chichester, West Sussex, England
|a New York :
|b John Wiley ,
|c c1998
|
| 300 |
|
|
|a xv, 223 p. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliography (p. 211-215) and index
|
| 650 |
|
0 |
|a Database marketing
|
| 650 |
|
0 |
|a Internet marketing
|
| 650 |
|
0 |
|a Telemarketing
|
| 999 |
|
|
|a 1000079908
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|