APA (7th ed.) Citation

Winkler, J. (1981). Bargaining for result. Published on behalf of the Institute of Marketing by Heinemann.

Chicago Style (17th ed.) Citation

Winkler, John. Bargaining for Result. London: Published on behalf of the Institute of Marketing by Heinemann, 1981.

MLA (9th ed.) Citation

Winkler, John. Bargaining for Result. Published on behalf of the Institute of Marketing by Heinemann, 1981.