APA (7th ed.) Citation

Gruenwald, G. (1985). New product development: What really works. NTC Business Books.

Chicago Style (17th ed.) Citation

Gruenwald, George. New Product Development: What Really Works. Lincolnwood, IL: NTC Business Books, 1985.

MLA (9th ed.) Citation

Gruenwald, George. New Product Development: What Really Works. NTC Business Books, 1985.

Warning: These citations may not always be 100% accurate.