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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000004832 |
| 005 |
20190319093000.0 |
| 008 |
021118n |
| 020 |
|
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|a 0130841617
|
| 050 |
0 |
0 |
|a HD69.B7
|b M78
|
| 090 |
0 |
0 |
|a HD69.B7
|b M78 1990
|
| 100 |
0 |
|
|a Murphy, John M. ,
|d 1944- ,
|e author
|
| 245 |
0 |
0 |
|a Brand strategy
|c John M. Murphy
|
| 260 |
2 |
|
|a Cambridge, England :
|b Director Books ,
|c 1990
|
| 300 |
|
|
|a xii, 186 p. ; ;
|c 24 cm.
|
| 650 |
|
0 |
|a Brand name products
|z United States
|
| 650 |
|
0 |
|a Business names
|z United States
|
| 650 |
|
0 |
|a Trademarks
|z United States
|
| 999 |
|
|
|a 1000009673
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|