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00000cam a2200000 7i4500 |
| 001 |
0000004832 |
| 008 |
021118n |
| 020 |
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|a 0130841617
|
| 050 |
0 |
0 |
|a HD69.B7
|b M78
|
| 090 |
0 |
0 |
|a HD69.B7
|b M78 1990
|
| 100 |
0 |
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|a Murphy, John M.
|d 1944-
|e author
|
| 245 |
0 |
0 |
|a Brand strategy
|c John M. Murphy
|
| 260 |
2 |
|
|a Cambridge, England
|b Director Books
|c 1990
|
| 300 |
|
|
|a xii, 186 p. ;
|c 24 cm.
|
| 650 |
|
0 |
|a Brand name products
|z United States
|
| 650 |
|
0 |
|a Business names
|z United States
|
| 650 |
|
0 |
|a Trademarks
|z United States
|
| 999 |
|
|
|a 1000009673
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|