Essentials of marketing : a global-managerial approach

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Essentials of marketing : a global-managerial approach

Bibliographic Details
Main Authors:	Perreault, William D. (Author), McCarthy, E. Jerome [ (Edmund Jerome)] (Author)
Format:	Book
Published:	Boston, MA : McGraw-Hill/Irwin , c2006
Edition:	10th ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing

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