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| 001 |
0000004305 |
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20080716093000.0 |
| 008 |
021118s2006 |
| 020 |
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|a 0071116338
|
| 090 |
0 |
0 |
|a HF5415
|b .M42 2006 kit
|
| 100 |
1 |
|
|a Perreault, William D. ,
|e author
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a global-managerial approach
|c William D. Perreault, E. Jerome McCarthy
|
| 250 |
|
|
|a 10th ed
|
| 260 |
2 |
|
|a Boston, MA :
|b McGraw-Hill/Irwin ,
|c c2006
|
| 300 |
|
|
|a xi, 638 p. :
|b col. ill. ;
|c 28 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 440 |
|
0 |
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references [p. 579-634] and index
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a McCarthy, E. Jerome [
|q (Edmund Jerome)] ,
|e author
|
| 999 |
|
|
|a 1000105404
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000105405
|b CD-ROM
|c Close Access
|e Gong Badak Campus
|