Essentials of marketing a global-managerial approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, MA
McGraw-Hill/Irwin
c2006
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| Edition: | 10th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xi, 638 p. col. ill. 28 cm 1 CD-ROM (4 3/4 in.) |
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| ISBN: | 0071116338 |