Essentials of marketing : a global-managerial approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, MA :
McGraw-Hill/Irwin ,
c2006
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| Edition: | 10th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xi, 638 p. : col. ill. ; 28 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliography: | Includes bibliographical references [p. 579-634] and index |
| ISBN: | 0071116338 |