Corporate social responsibility : doing the most good for your company and your cause

Bibliographic Details
Main Authors: Kotler, Philip (Author), Lee, Nancy , 1932- (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley , c2005
Subjects:

MARC

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008 061004 nju i eng
020 |a 0471476110 
090 0 0 |a HD60   |b .K67 2005 
100 1 |a Kotler, Philip ,   |e author 
245 1 0 |a Corporate social responsibility :   |b doing the most good for your company and your cause   |c Philip Kotler and Nancy Lee 
260 2 |a Hoboken, NJ :   |b John Wiley ,   |c c2005 
300 |a x, 307 p. :   |b ill. ;   |c 24 cm. 
500 |a Published simultaneously in Canada 
504 |a Includes bibliographical references (p. 277-295) and index 
650 0 |a Corporate image 
650 0 |a Corporations   |x Charitable contributions 
650 0 |a Social marketing 
650 0 |a Social responsibility of business 
700 1 |a Lee, Nancy ,   |d 1932- ,   |e author 
999 |a 1000105388   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus