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20071008093000.0 |
| 008 |
021118n |
| 020 |
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|a 0138957568
|
| 090 |
0 |
0 |
|a HF5415.123
|b .B87 1998
|
| 100 |
0 |
|
|a Burnett, John ,
|d 1944- ,
|e author
|
| 245 |
0 |
0 |
|a Introduction to marketing communication :
|b an integrated approach
|c John Burnett, Sandra Moriarty
|
| 250 |
|
|
|a International ed.
|
| 260 |
2 |
|
|a London :
|b Prentice Hall ,
|c c1998
|
| 300 |
|
|
|a xxxv, 659, [71] p. :
|b col. ill. ; ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising campaigns
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
0 |
|
|a Moriarty, Sandra E. [
|q (Sandra Ernst)] ,
|e author
|
| 999 |
|
|
|a 1000075969
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|