Introduction to marketing communication an integrated approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
London
Prentice Hall
c1998
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| Edition: | International ed. |
| Subjects: |
| Physical Description: | xxxv, 659, [71] p. col. ill. ; 26 cm. |
|---|---|
| ISBN: | 0138957568 |