Introduction to marketing communication : an integrated approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
London :
Prentice Hall ,
c1998
|
| Edition: | International ed. |
| Subjects: |
| Physical Description: | xxxv, 659, [71] p. : col. ill. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0138957568 |