APA (7th ed.) Citation

Burnett, J., & Moriarty, S. E. (1998). Introduction to marketing communication: An integrated approach (International ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Burnett, John, and Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. International ed. London: Prentice Hall, 1998.

MLA (9th ed.) Citation

Burnett, John, and Sandra E. Moriarty. Introduction to Marketing Communication: An Integrated Approach. International ed. Prentice Hall, 1998.