APA (7th ed.) Citation

Aaker, D. A., & Myers, J. G. (1983). Advertising management (2nd ed.). Prentice-Hall of India.

Chicago Style (17th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management. 2nd ed. New Delhi: Prentice-Hall of India, 1983.

MLA (9th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management. 2nd ed. Prentice-Hall of India, 1983.