Marketing research

Bibliographic Details
Main Author: Aaker, David A. (Author)
Format: Book
Published: Milton, Qld., [Australia] : John Wiley , 2005
Edition:Pacific Rim ed
Subjects:
Description
Item Description:Originally published: New York, 2001
Physical Description:xviii, 686 p. : ill. ; 27 cm.
Bibliography:Includes index
ISBN:0470805021 (pbk.)