APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1995). Contemporary marketing plus: Video case studies (8th ed.). Harcourt Brace.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing Plus: Video Case Studies. 8th ed. Orlando, Fla: Harcourt Brace, 1995.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing Plus: Video Case Studies. 8th ed. Harcourt Brace, 1995.