The new marketing research system : how to use strategic database information for better marketing decisions

Bibliographic Details
Main Author: Curry, David J. , 1944- (Author)
Format: Book
Published: New York : John Wiley , c1993
Subjects:

MARC

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100 0 |a Curry, David J. ,   |d 1944- ,   |e author 
245 0 4 |a The new marketing research system :   |b how to use strategic database information for better marketing decisions   |c David J. Curry 
260 2 |a New York :   |b John Wiley ,   |c c1993 
300 |a xxviii, 397 p. ;   |c 26 cm. 
504 |a Includes index 
650 0 |a Marketing research   |x Statistical methods   |x Data processing 
999 |a 1000000101   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000014965   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus