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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000001546 |
| 008 |
021118s1992 |
| 020 |
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|a 9836227075
|
| 090 |
0 |
0 |
|a HF5826.5
|b B3712 1992
|
| 100 |
0 |
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|a Barban, Arnold M.
|e author
|
| 240 |
0 |
0 |
|a Essentials of media planning: a marketing viewpoint
|l Bahasa Malaysia
|
| 245 |
0 |
0 |
|a Asas perancangan media
|b satu pandangan pemasaran
|c Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
|f penterjemah, Mohamad Md. Yusof
|
| 260 |
2 |
|
|a Kuala Lumpur
|b Dewan Bahasa dan Pustaka
|c 1992
|
| 300 |
|
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|a xiii, 147 p.
|c 25 cm
|
| 650 |
|
0 |
|a Advertising media planning
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
0 |
|
|a Cristol, Steven M.
|e author
|
| 700 |
0 |
|
|a Kopec, Frank J.
|e author
|
| 999 |
|
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|a 1000000164
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|