Asas perancangan media satu pandangan pemasaran

Bibliographic Details
Main Authors:	Barban, Arnold M. (Author), Cristol, Steven M. (Author), Kopec, Frank J. (Author)
Format:	Book
Published:	Kuala Lumpur Dewan Bahasa dan Pustaka 1992
Subjects:	Advertising media planning Marketing

Description
Physical Description:	xiii, 147 p. 25 cm
ISBN:	9836227075

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