APA (7th ed.) Citation

Rangan, V. K., & Cespedes, F. V.. (1989). Going to market: Distribution systems for industrial products. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Rangan, V. Kasturi, and Frank V. Cespedes. Going to Market: Distribution Systems for Industrial Products. Boston, Mass.: Harvard Business School Press, 1989.

MLA (9th ed.) Citation

Rangan, V. Kasturi, and Frank V. Cespedes. Going to Market: Distribution Systems for Industrial Products. Harvard Business School Press, 1989.