Advertising, concepts and strategies

QR Code

Advertising, concepts and strategies

Bibliographic Details
Main Author:	Gilson, Christopher C. (Author)
Corporate Author:	Berkman, Harold W. (Author)
Format:	Book
Published:	New York : Random House , 1987
Edition:	2nd ed.
Subjects:	Advertising Marketing Commercial art

Similar Items

Advertising and communication management
by: Ray, Michael L.
Published: (1982)

Advertising
by: Hackley, Christopher E.
Published: (2010)

Advertising : an integrated marketing communication perspective
by: Belch, George E. [ (George Edward)] , 1951-
Published: (2012)

Creative strategy and tactics in advertising : a managerial approach to copywriting and production
by: Zeigler, Sherilyn K., et al.
Published: (1981)

Advertising
by: Norris, James S. , 1915-
Published: (1980)

Advertising
by: Norris, James S. , 1915-
Published: (1984)

Advertising
by: Wright, John Sherman , 1920-, et al.
Published: (1982)

Advertising and promotion an integrated marketing communications perspective
by: Belch, George E. (George Edward) 1951-, et al.
Published: (1998)

Advertising and promotion an integrated marketing communications perspective
by: Belch, George E. (George Edward) 1951-
Published: (2004)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2018)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2012)

Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (2015)

Advertising creative : strategy, copy + design
by: Altstiel, Tom, et al.
Published: (2010)

Advertising and promotion : an integrated marketing communications
by: Hackley, Christopher E.
Published: (2010)

Advertising principles & practice
by: Wells, William 1926-, et al.
Published: (2006)

Advertising : principles and practice
by: Wells, William , 1926-, et al.
Published: (1992)

Introduction to advertising and promotion management
by: Belch, George E. [ (George Edward)] , 1951-, et al.
Published: (1990)

How to advertise
by: Roman, Kenneth, et al.
Published: (1979)

The practice of advertising
by: Hart, Norman A.
Published: (1990)

How to advertise
by: Roman, Kenneth, et al.
Published: (1979)

The advertiser's manual
by: Baker, Stephen , 1921-2004
Published: (1988)

Advertising its role in modern marketing
by: Dunn, S. Watson (Samuel Watson) 1918-1997, et al.
Published: (1986)

Advertising its role in modern marketing
by: Dunn, S. Watson (Samuel Watson) 1918-1997
Published: (1994)

Advertising : principles and effective IMC practice
by: Wells, William , 1926-
Published: (2007)

How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune
by: Baker, Kim , 1955-, et al.
Published: (1992)

Kleppner's advertising procedure
by: Russell, J. Thomas, et al.
Published: (1993)

Tested advertising methods
by: Caples, John
Published: (1974)

Kleppner's advertising procedure
by: Kleppner, Otto , 1899-, et al.
Published: (1988)

Advertising [electronic resource]
by: MacRury, Iain
Published: (2009)

Kleppner's Advertising procedure
by: Lane, W. Ronald , 1940-, et al.
Published: (2011)

Advertising management
by: Aaker, David A., et al.
Published: (1987)

Advertising management
by: Aaker, David A., et al.
Published: (1982)

Advertising management
by: Aaker, David A., et al.
Published: (1992)

Advertising management
by: Aaker, David A., et al.
Published: (1983)

Creative strategies : idea management for marketing, advertising, media and design
by: Pricken, Mario
Published: (2010)

Otto Kleppner's advertising procedure
by: Kleppner, Otto , 1899-, et al.
Published: (1986)

Strategic advertising campaigns
by: Schultz, Don E., et al.
Published: (1984)

Strategic advertising campaigns
by: Schultz, Don E., et al.
Published: (1984)