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20021118093000.0 |
| 008 |
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| 020 |
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|a 0394361652
|
| 090 |
0 |
0 |
|a HF5823
|b .B45 1987
|
| 110 |
0 |
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|a Berkman, Harold W.
|e author
|
| 245 |
0 |
0 |
|a Advertising, concepts and strategies
|c Harold W. Berkman, Christopher Gilson
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a New York :
|b Random House ,
|c 1987
|
| 300 |
|
|
|a xxiv, 614 p. ; ;
|c 26 cm.
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Commercial art
|
| 700 |
0 |
|
|a Gilson, Christopher C. ,
|e author
|
| 999 |
|
|
|a 1000013668
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|