APA (7th ed.) Citation

Gilson, C. C. (1987). Advertising, concepts and strategies (2nd ed.). Random House.

Chicago Style (17th ed.) Citation

Gilson, Christopher C. Advertising, Concepts and Strategies. 2nd ed. New York: Random House, 1987.

MLA (9th ed.) Citation

Gilson, Christopher C. Advertising, Concepts and Strategies. 2nd ed. Random House, 1987.

Warning: These citations may not always be 100% accurate.