Search Results - De Chernatony, L. [ (Leslie)]

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  1. 1
    From brand vision to brand evaluation : the strategic process of growing and strengthening brands

    From brand vision to brand evaluation : the strategic process of growing and strengthening brands by De Chernatony, L. [ (Leslie)]

    Published 2010
  2. 2
    Creating powerful brands in consumer, service and industrial markets

    Creating powerful brands in consumer, service and industrial markets by De Chernatony, L. [ (Leslie)], McDonald, Malcolm

    Published 2003
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