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Peter Boatwright is the director and co-founder of the Integrated Innovation Institute at Carnegie Mellon University. His also an Allan D. Shocker Professor of Marketing and New Product Development Boatwright has coauthored three books: ''The Design of Things to Come: How Ordinary People Create Extraordinary Products'', ''Built to Love – Creating Products that Captivate Customers'', and ''Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team''.
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