Search Results - specialty channel

Does retail type matter? consumer responses to channel integration in omni-channel retailing by Lim, Xin-Jean, Cheah, Jun-Hwa, Dwivedi, Yogesh K., Richard, James E.

“…We find that consumers from high-end specialty stores, hypermarkets, and department stores have different perceptions when patronising the omni-channel retail business. …”
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