Search Results - manager (baseball)
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Celebrity Endorsement in the Airline Industry of Malaysia
Published 2014“…The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. Since the late 1930s when Red Cola procured baseball incredible, Babe Ruth to support its soda brand, organizations around the globe have utilized players and big names to advertise their items. …”
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Exploring the perceived effectiveness of a life skills development program for high-performance athletes
Published 2015“…Thematic content analysis revealed seven main themes: achieving balance and managing stress, time management, goal setting, confidence and control, information overload and repetition, credible role-models, coach reinforcement and follow-up. …”
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