Search Results - World Advertising Research Center

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  1. 1
    Consumer co-creation: an opportunity to humanise the new product development process

    Consumer co-creation: an opportunity to humanise the new product development process by Roberts, Deborah Lynn, Darler, William

    Published 2017
    “…World Advertising Research Center…”
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  2. 2
    E-Word of Mouth: Early Predictor Of Audience Engagement How Pre-Release "E-WOM" Drives Box-Office Outcomes of Movies

    E-Word of Mouth: Early Predictor Of Audience Engagement How Pre-Release "E-WOM" Drives Box-Office Outcomes of Movies by Craig, C., Greene, William, Versaci, A.

    Published 2015
    “…World Advertising Research Center…”
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  3. 3
    Predictors of Commercial Zapping during Live Prime-Time Television: An Observation-Based Study Identifies Factors That Drive TV Channel Switching

    Predictors of Commercial Zapping during Live Prime-Time Television: An Observation-Based Study Identifies Factors That Drive TV Channel Switching by Dix, Steve, Phau, Ian

    Published 2017
    “…World Advertising Research Center…”
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  4. 4
    What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies

    What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies by Varan, D., Murphy, Jamie, Hofacker, C., Robinson, J., Potter, R., Bellman, S.

    Published 2013
    “…World Advertising Research Center…”
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  5. 5
    Agency-Generated Research of Consumer-Generated Content: The Risks, Best Practices, and Ethics

    Agency-Generated Research of Consumer-Generated Content: The Risks, Best Practices, and Ethics by Dickinson, Sonia, Kerr, G.

    Published 2014
    “…World Advertising Research Center…”
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