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  1. 1
    Cause for event: not-for-profit marketing through participant sports events

    Cause for event: not-for-profit marketing through participant sports events by Taylor, Ruth, Shanka, Tekle

    Published 2008
    “…Westburn Publishers Ltd…”
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    Maximising performance gains from cooperative marketing: understanding the role of environmental contexts

    Maximising performance gains from cooperative marketing: understanding the role of environmental contexts by Dickinson, Sonia, Ramaseshan, Balasubramanian

    Published 2008
    “…Westburn Publishers Ltd…”
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    The impact of nonprofit brand orientation on organisational performance

    The impact of nonprofit brand orientation on organisational performance by Napoli, Julie

    Published 2006
    “…Westburn Publishers Ltd…”
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