Search Results - Weibo Awards~
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The impact of social media advertising characteristics on consumers' attitude towards advertising in China
Published 2022“…The study participants were aged between 18 and 34 years old and were those who were aware of or had been exposed to social media advertising in China. …”
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Sentiment Analytics for Monitoring and Analyzing Fan Page Posts
Published 2020“…One of the most significant ways to increase brand awareness or brand popularity in digital marketing is by connecting them directly with consumers via social media using fan pages. …”
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Social media in shaping public opinion roles and impact: a systematic review
Published 2024“…The review suggests that strategic use of social media can raise awareness and mobilise support for global initiatives like the Sustainable Development Goals. …”
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Tweeting links to Cochrane Schizophrenia Group reviews: a randomised controlled trial
Published 2016“…Design: Individually randomised controlled parallel group superiority trial. Setting: Twitter and Weibo. Participants: 170 Cochrane Schizophrenia Group full reviews with an abstract and Plain Language Summary web page. …”
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