Published 2014
“…Magazines unlike books offer “light reading” thus sustaining the interest of the reader and has a relatively longer shelf life.Magazines are perhaps one of the most powerful educational forces in society.Women and
teenage girls are becoming dependent on these magazines for guidance and advice which only reinforces their belief on what is accepted by society.For many women and
teenage girls, these magazines play an important socializing function through the stories they tell in their contents and worth, love and sexuality, popularity and normalcy.In a mediated society,
audience receives more information from the media rather than from
textbooks, schools and family about sex (Haryati, 2008).This paper examines how women issues are portrayed in local edition of a foreign magazine in terms of choice of content and advertisement.What do these publications communicate to women about gender and gender roles? …”
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