Search Results - Star Wars Rebels~

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  1. 1
    Dubbing Star Wars: a journey to bridge the uncanny valley

    Dubbing Star Wars: a journey to bridge the uncanny valley by Esteban, Anthony

    Published 2021
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  2. 2
    Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension

    Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension by Butcher, Luke, Sung, Billy, Raynes-Goldie, K.

    Published 2018
    “…The strategy of (re)capturing new and old fans through a highly innovative brand extension has been successful, illustrated by the total distance walked in real life by its players through the game being further than the distance from Earth to Pluto. With the release of further AR gaming extensions from colossal brands already underway (see Star Wars’ Find The Force), how can we explain the success of Pokemon Go as an innovative gaming brand extension? …”
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  3. 3
    “Get into the movies!”: the theme park’s relationship with post-classical Cinema

    “Get into the movies!”: the theme park’s relationship with post-classical Cinema by Dixon, Alexandra Elizabeth

    Published 2017
    “…Film-based attractions such as Back to the Future (1985), Star Wars (1977-2015) and Avatar (2009) exemplify how immersive and inclusive techniques are developed out of post-classical film aesthetics in order to enhance the affective experience of customers. …”
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