Search Results - Sportstar~
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Influence of brand loyalty on consumer sportswear
Published 2008“…The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. …”
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Alex Tiong named UMP Sportsman of the Year
Published 2018“…Alex Tiong Sie Hung, an undergraduate at Faculty of Civil Engineering & Earth Resources (FKASA) was named Sportsman of the Year by Universiti Malaysia Pahang (UMP) following his triumphant feats including gold medals won in the swimming event of SUKIPT and MASUM 2018.…”
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Measuring consumer based brand equity sportswear market in Malaysia
Published 2012“…Today's sportswear industry is booming in Malaysia. Sportswear items became a common and popular category of consumer goods as it gives young people a more relaxed lifestyle and greater comfort. …”
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Factors affecting UPM students' purchase intention for branded sportswear
Published 2023“…Sportswear has become a staple in consumers' wardrobes, regardless of whether they intend to play sports or simply look sporty. …”
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Sportscape features and team quality : implications on spectators satisfaction and future attendance.
Published 2008“…The purpose of this study was to examine the relationship between stadium factors (sportscape) and team quality on spectators’ satisfaction and their intentions to attend soccer matches in Malaysia. …”
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Public perception on the factors that influence customer loyalty on purchasing sportswear in Malaysia
Published 2011“…This study investigated on the relationship of brand equity and customer satisfaction on customer loyalty towards Malaysian in purchasing branded sportswear. Quantitative methods are utilized by distributing survey questionnaire to 205 respondents to examine customer loyalty. …”
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Integrating Sustainability into the Supply Chain: the Analysis of the Approach of a Sportswear Company Speedo
Published 2011“…Previously researchers focused on the performance of large sportswear companies, such as Nike, Adidas and Reebok, leaving aside the problems that medium-sized niche sportswear companies, such as Speedo, meet when they try to integrate sustainability in their supply chains. …”
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HISTORY CREATED: LIM CHEE WEI WINS 2014 MASUM’S SPORTSMAN AWARD
Published 2015“…PENANG, 4 April 2015 National karate exponent and 2014 Asian Games gold medallist Lim Chee Wei created history by becoming the first Universiti Sains Malaysia (USM) student to be crowned the Malaysian Universities Sports Council (MASUM) Sportsman for 2014.…”
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
“…The purpose of this study is to examine the effects of avoidance of similarity, self-congruity, and brand attachment on Generation X’s sportswear brand loyalty. This study also examines whether self-congruity plays a role in the relationship between avoidance of similarity and brand attachment. …”
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The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia
Published 2010“…Originality/value – This research provides a valuable insight into a well-known sportswear brand, or even the sportswear industry, and contributes to a greater understanding of the success factors manufacturers need to focus on in order achieve a high level of customer loyalty.…”
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The Relationship Between Sportscape Towards Spectators’ Satisfaction and their Intentions to Repatronize Malaysian Football Cup at Stadium
Published 2009“…The purpose of this study was to investige the relationship between sportscape towards spectators satisfaction and their intentions to repatronize Malaysian football Cup. …”
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A study on factors that influencing brand loyalty toward sportswear product in Johor / Nurul Farhana Hamzari
Published 2016“…The finding of the study shows that there are strong positive significant relationships of product quality with the brand loyalty on the sportswear product in Johor.…”
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Factors influencing brand equity of sportswear brand among Generation Y in UiTM Bandaraya Melaka / Nurul Fatihah Noorafuddin
Published 2018“…This research purpose is to study the factors that influencing brand equity of sportswear brand among generation Y in UiTM Bandaraya Melaka. …”
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Factors that impact young generation’s consumer preferences for sportswear products in Malaysia / Nur Shakila Saman and Noor Fadzlen Abd Rahman
Published 2014“…This research is to study about factor of country of origin (COO), product quality, style, promotion and brand image towards the consumer preference on young generation for sportswear product. The study was conducted in Malaysia in Kuala Lumpur, Johore and Malacca area. …”
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Factors determining consumer purchasing intention towards counterfeit sportswear
Published 2014“…In this study, relationship between consumers purchasing intention towards counterfeit sportswear, attitude towards counterfeit sportswear, subjective norms and perceived behavior control were analyzed in the context of Malaysia. …”
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Koyak Activesport / Nurazira Abdul Aziz
Published 2020“…KOYAK Activesport will be a new player in the active sportswear industry. The company is made up of popular sport that have come together to form a high-quality brand that represents independence and accomplishment among the action sports. …”
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Functionality and design influence on fitness fashion
Published 2017“…The growing debate between design and functionality dominates within the sportswear industry. Consumers purchase sportswear indirectly due to personal and social intrinsic attributes. …”
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